How Facebook Ads Charges?
Facebook Ads charges advertisers based on the ad objectives chosen and the bidding model selected:
1️⃣ Ad Objectives: Different objectives, such as clicks, impressions, or conversions, come with varying costs based on the desired outcome.
2️⃣ Bidding Models: Facebook offers bidding options like Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), or Cost Per Action (CPA), each impacting ad costs differently.
3️⃣ Budget Control: Set daily or lifetime budgets to control spending and ensure campaigns stay within budget.
π‘ Tip: Monitor ad performance metrics closely and adjust bidding strategies as needed to maximize ROI and minimize costs.
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